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Playtime Paris 17th edition – more brands, more international visitors!

Blogzine — Mon, 02 Feb 2015 14:26:39 +0000

From January 31 to February 2, 2015 – Playtime Paris gathered some of the best of children’s and maternity to present their new Fall/ Winter collections 2015/16. 440 brands, 20% new exhibitors and 32 nationalities – with its tailor-made offer, Playtime continues to convince more and more foreign brands to show their new collections in Paris. That is one of the reasons that attracts so many greet buyers from around the globe.

lovely brand from Belgium: ine de haes

Brand from the UK: unruly blue

great label from Japan: tago

Playtime again says ‘yes’ to marriage between Art and Trends! A theme based on what they experienced in their daily lives was shown in the fair’s trend spaces, in which the work, specially conceived for Playtime, of 3 artists associated with stage design was shown. The artistic exploration of fiber shown by artist Hélène Barrier. ‘Let’s Break the Rules’ – a voluminous installations and colorful collages by Lucie Van der Elst and ‘Welcome to the Club’ by Sophie Cuvelier – an incarnates poetry in action and words.

The 3rd edition of the exhibit PlayWithDesign was set up with a shop inside of the Decor/Design section. Dedicated to children’s design it was organized around the theme of ‘Mobile Experiences.’ In association with the Vannerie de Vilaines, the French specialist of wicker work and basket weaving, 10 designers were invited to realize their vision of movement.

Playologie, the first B2B trade fair dedicated to the children’s and maternity sectors, was also present at the fair, ready to make the acquaintance of buyers and brands. Available in 7 languages, Playologie offers sector professionals global visibility and a tool that complements their usual work methods.

Playtime Paris first review

Blogzine — Tue, 08 Jul 2014 19:05:53 +0000

Last weekend the highly successful international trade fair Playtime Paris took place. ShowStyleKids was present at Playtime as a partner to make a report on the fair. The report will be available shortly on this platform. We can already say that we were impressed with the overall level of brands and international visitors! At the fair all was available, from maternity, to trending brands, new gems to be discovered and trend areas. Playtime Paris is doing a very great job! And keep an eye on their new platform: Playologie. This promises to become a very useful addition to the industry. Here are the first few images.

Playologie, the first online B2B trade fair

Blogzine — Tue, 24 Jun 2014 11:48:44 +0000

Playologie is the first online B2B trade fair for the children’s and maternity universes. Available in six languages already, it offers sector professionals worldwide visibility and a tool that complements their usual work methods.

Fashion, layette, furniture, gifts, toys: more than a simple virtual trade show, Playologie is a veritable secure B2B work platform. With free access for buyers and adapted, no-comission formulas for the brands, Playologie will allow every user to save time and optimize his or her business.

For brands, Playologie offers the possibility of instantaneously reaching all markets and commercialising their collections 24h/24 7j/7, via the Web and an iPad app.

For buyers, Playologie offers a way to find the moment’s best collections in one spot and more serenely manage orders. In a constantly mutating market, Playologie was conceived to fulfill a real need of sector professionals to have at their disposal a powerful tool to centralize and master every aspect of their commercial activity.