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20th edition of kleine fabriek

Blogzine — Tue, 20 Jan 2015 12:39:38 +0000

The 20th edition of kleine fabriek took place in RAI exhibition center. Some of the exhibitors have been long time friends of kleine fabriek and participated in each edition, like Koeka, others were new or returned for this season again like Kidscase and Imps & Elfs. As expected, jeans brands were an important part of the fair, like Petrol Industries and newcomer Indian Blue Jeans.

Claessens

Bellerose

Kidscase

Petrol Industries

Save time and money, register online for kleine fabriek

Blogzine — Mon, 08 Dec 2014 08:09:31 +0000

The registration for kleine fabriek, to be held on 18 & 19 January 2015 in Amsterdam RAI, is open for visitors. Save time and money by registering online. Presale tickets are only € 7,50 (instead of € 15,- at the door). Follow this link for your registration. For more information on kleine fabriek, visit our FAIRS page.

Do you first want to see what kleine fabriek looks like before travelling to the Netherlands? Check out our kleine fabriek July 2014 report in our DOWNLOAD area.

PS Did you know that kleine fabriek celebrates its 20th edition?

All inclusive Euro Fair report

Blogzine — Sun, 14 Sep 2014 17:45:56 +0000

The all inclusive Euro Fair report is available! Are you looking for an overview of the major European trade fairs? Get the Euro Fair report! Included are: Pitti Bimbo Florence, FIMI Madrid, Playtime Paris, kleine fabriek Amsterdam, Children’s Fashion Cologne, Bubble London and CIFF Kids Copenhagen. All this on a massive 343 pages! And that for only 249 Euro! Get your personal copy here!

Kleine fabriek #19 video

Blogzine — Tue, 12 Aug 2014 07:45:43 +0000

Take a look at the kleine fabriek #19 video here!

The 19th edition of kleine fabriek that took place on Sunday 6 & Monday 7 July in Amsterdam RAI brought a lot of inspiration, up-to-date trend information and a lot of extra’s.

Kleine fabriek is already looking forward to the next season and hopes that the next winter edition 18 & 19 January 2015 will bring as much positive views together.

The full ShowStyleKids 123 pages report on kleine fabriek is available in our download section here!

Report: kleine fabriek buzzed with professionalism

Blogzine — Tue, 29 Jul 2014 08:08:40 +0000

The kick-off to the 19th edition of kleine fabriek was an hour later than normal due to the extra-long football match by the Dutch team the night before, but from that moment on, it was all go! Everyone loved kleine fabriek’s new hall, new layout and its open look in the Amsterdam RAI exhibition center. Much was said about the balance between issues of the heart and those of the mind, about that branch of top-level sport that we call entrepreneurship, over the importance of chainwide transparency and getting your story right.

Get the full report here; 123 pages for € 69,-

First review from kleine fabriek Amsterdam

Blogzine — Thu, 10 Jul 2014 08:23:21 +0000

Kleine fabriek was bustling with creativity again. We didn’t expect anything else from this fair! A fashion parade, with brands like rumbl, jottum, barbara farber, oilily, gsus and tumble n dry to name just a few, very interesting lectures and workshops and various shop presentations: all you need as a buyer. And of course, as usual a lot of attention to decor make this fair really stand out. Here are the first images, the full report on kleine fabriek will be available shortly.

kleine fabriek #19 extras overview

Blogzine — Fri, 20 Jun 2014 08:10:12 +0000

The summer edition of kleine fabriek – 6 & 7 July at the Amsterdam RAI – is once again crammed with inspiration for the new season. Apart from a red-hot new layout, the programme also includes a series of must-hear lectures and presentations by hotshot professionals.Both the Junior Fashion Parade, introduced last season, and the live styling team from Prêt à Pregnant and Prêt à Mama proved worthy of a repeat.

Lectures

Learning and inspiring is like the sun and wind for professionals, certainly in a creative and interactive line of work like fashion and retail. Every season, kleine fabriek presents a well-organised programme for visitors and exhibitors alike, featuring expert speakers who unveil the most important trends, tips & tricks. Trend forecaster Jan Agelink, for example, will be holding a trend lecture in collaboration with the professional magazine and platform Bengels that should not be missed. Carin Frijters, retail expert and author of the book ‘The Big Book of Retail’ (to be published in English this year), will also be sharing her know-how and immediately implementable retail styling inspiration. And media expert Sanoma will be holding a presentation this season on the world of bloggers and online media. Learning is also a question of doing, such as in the workshop on taking pictures with your iPhone – a ‘must’ now that the mobile phone has become so indispensable – or the beginner’s website workshop.

Parade

On Sunday, 6 July, little models will once again be parading around kleine fabriek at regular times! The Junior Fashion Parade, a cheerful fashion procession with models from all participating labels, really brings the new collections to life. The Parade is in keeping with the times and the live aspect and looks styled to the nines make for fabulous pictures for immediate posting on social media.

Live blogger

Speaking of social media content… Janine Breukhoven-Kho from the popular blog Prêt à Pregnant and Prêt à Mama will be on hand once more with her team. They will be working on the existing collections for two entire days. What key pieces will they highlight? What combinations will they style? How will it all be photographed and posted on various social media platforms on the spot? Look and learn!

Pop-up ‘plaza’

Unlike in previous editions, this time the familiar pop-up stores will be concentrated in the spacious entrance of the new Hall 11. Here you will find the HTNK Onedayshop, Bookstore and all other shopping opportunities, together with the pressroom and presentation area in an inviting beehivein front of the hall, with all brands in their new areas!

Vingino is back at kleine fabriek

Blogzine — Mon, 09 Jun 2014 07:37:47 +0000

This summer, Vingino will be back at kleine fabriek, with a huge 150 sqm stand. The Dutch brand – often perceived to be Italian because of the name – is working on its international expansion. Last year, the focus was on Italy with a participation in Pitti Bimbo, a sales office in Riccione and the appointment of a country manager.

The Netherlands however, is and will always be the strong home base. “Kleine fabriek has proven to be a leading trade fair within the industry, that’s why we have decided to exhibit again, after a gap of several years. We feel it is important to invest in our clients,” says Vingino’s Ludo Onnink. “At kleine fabriek we meet both our first-time customers from the Netherlands, as potential new international clients.”

Kleine fabriek introduces new areas and platforms

Blogzine — Wed, 14 May 2014 21:08:24 +0000

kleine fabriek approaches the 19th edition on 6 & 7 July 2014 in the Amsterdam RAI, kleine fabriek has thoroughly revamped what it has to offer once again. The kleine fabriek team has taken another close look at the combination of participating brands brought together within our areas and platforms. They have been given a fresh new layout, which is dynamic and allows brands to be presented in a range of different contexts. A layout which essentially reflects recent developments in the retail sector. The new layout is divided into three strong, recognisable areas which in turn are home to a selection of refreshing platforms.

The summer edition of kleine fabriek will be a surprising experience for every visitor. A fresh perspective brings with it the discovery of lots of new things, and that’s exactly the energy that we aim to create!

new areas
Most of the brands on offer fall within one of the areas at the trade show. This is the new layout:

BLOCK is the new area for the coolest of fast moving children’s and teen fashion brands, both casual and denim. Brands include Replay, Gsus, Tumbl ‘n Dry, Molo, Retour and Geisha. The new, lower stands give BLOCK a more transparent, dynamic look and feel.

FAME presents kleine fabriek’s savviest zone for the high-end, destination, flagship and curated stores kind of junior fashion labels. Typical FAME brands are: IKKS, Oilily, Cakewalk, Moodstreet, Bomba, Fun&Fun, z8, Eleven Paris, American Outfitters, Unisa and Småfolk

OBJECT (without the + from now on) will simply be continuing in the same familiar name: the area for brands that jazz up juniors’ entire ‘kit and caboodle’, from play to props and interior, everything other than the wardrobe. You’ll find brands here such as Souza, Happy Horse, Jellycat, Koeka and Anne-Claire Petit Accessoires.

new platforms
Within the areas, kleine fabriek has created special platforms for even more specific market categories:

GAME ON is the brand new platform for street style champions: junior sports apparel and footwear. Converse and Majestic have already booked; based on the enthusiastic responses, many more rugged and athletic top brands are sure to follow.

PEEK is the new STA(I)RS, a ‘smart starter platform’ for new entrants or brands with a small collection, like Donsje, Yporque, House of Jamie, Jan van Trier and Emile et Ida. The PEEK platform has also been redesigned. The best place to make a good first impression!

Kleine fabriek video

Blogzine — Sun, 04 May 2014 05:09:21 +0000

Take a look at the kleine fabriek #18 video here!

The 18th edition of kleine fabriek that took place on Sunday 19 and Monday 20 January in the Amsterdam RAI brought a lot of inspiration, up-to-date trend information and a lot of extra’s.

Kleine fabriek is already looking forward to the next season and hopes that the summer edition on 6 & 7 July 2014 will bring as much positive views together.