As always, Playtime invites artists and designers to present the latest trends in children’s fashion and maternity wear:

“On the road”

Pack your bags and take off to explore the world! New places, new cultures… at each stop, the bags are stuffed with ethnic embroideries, folkloric prints and colors from another land. Once back home, it all gets mixed up into multiculti ensembles and the voyage continues!

www.johannesimonet.fr

www.stephanieaujean.wix.com/studio

‘Take it easy’

Escape from the hustle and bustle. Children know better than anyone how to close themselves off in their own little bubble, slow down, and let their spirit wander… A perfect chance for a stylistic break in order to purify shapes
and wrap up in white.

www.juliegauthron.fr

‘Let’s dance!’

Little ones or big ones, no one can resist the disco rhythm! Sequins, rhinestone and psychedelic prints invade the dance floor. Donna Summer gets everyone up to shake their booty.

www.zoeadlersberg.com

‘Desert’ theme

This season, we are inspired and nourished by deserts! They represent more than 1/5 of the planet and are still fairly untapped, but they offer a new vision of immaterial luxury: space, silence, discovery… Inspired by a nomadic attitude combined with functionality, ergonomics and a consciousness of natural resources, the ‘Desert’ theme invites us to explore several universes: movement, travel and zen.

www.aureliemathigot.com

The press kit for the coming edition of Playtime is available here:

PK-Playtime-Paris-S15-en

Team ShowStyleKids will be present at Playtime. CU there!

lovely brand from Belgium: ine de haes

Brand from the UK: unruly blue

great label from Japan: tago

Playtime again says ‘yes’ to marriage between Art and Trends! A theme based on what they experienced in their daily lives was shown in the fair’s trend spaces, in which the work, specially conceived for Playtime, of 3 artists associated with stage design was shown. The artistic exploration of fiber shown by artist Hélène Barrier. ‘Let’s Break the Rules’ – a voluminous installations and colorful collages by Lucie Van der Elst and ‘Welcome to the Club’ by Sophie Cuvelier – an incarnates poetry in action and words.

The 3rd edition of the exhibit PlayWithDesign was set up with a shop inside of the Decor/Design section. Dedicated to children’s design it was organized around the theme of ‘Mobile Experiences.’ In association with the Vannerie de Vilaines, the French specialist of wicker work and basket weaving, 10 designers were invited to realize their vision of movement.

Playologie, the first B2B trade fair dedicated to the children’s and maternity sectors, was also present at the fair, ready to make the acquaintance of buyers and brands. Available in 7 languages, Playologie offers sector professionals global visibility and a tool that complements their usual work methods.

Hélène Barrier is the invites artist for the children’s trend space: “There’s a genuine aspiration today to go back to our roots. We’re looking to reconnect with nature and human values. Seeking simplicity, humility and authenticity is becoming a point of honor. Our children are becoming neo-farmers, pioneers of a new society in which collaboration and sustainability are favored. We seek natural materials, minimalist
shapes and ancestral know-how.”

Sophie Cuvelier is responsible for the second trend space, presenting “Welccome to the club.You need a password to get into the very private club of the 1%. In this club, members flaunt the codes of opulent luxury without a second thought and at no price do they want to resemble the hoi polloi. Chic is handed down like a heritage. The 1% gather at coming-out parties and rallies, where they indulge in the latest line dance. They are snobs and so very proud of it! ”

Lucie Vanderelst is breaking the rules “Young innovators are shaking up the establishment. Their rebellion is organized with humor. They stick out their tongues at good manners. A keyboard is their weapon and they “like” anything that challenges the status quo. Snap-back caps and sneakers are the new uniform. Our modern rebels broadcast revolutionary slogans on their t-shirts. The street is their soapbox.”

In the maternity area, The Game… of role-playing  is pconcepted by Carlin style agency  “A new order” for future parents! Be it nuclear, re-constructed or single parent, the family model has evolved and the roles have been tweaked. New “role-playing” games spring up well before the birth: the future father gets more involved in the pregnancy while the future mother wishes to stretch out her social and active “life before” as long as possible.”

The ShowStyleKids visual report of the last edition of Playtime is available here in our DOWNLOAD area.

To find out the best of AW 2015/16, pre-register now. Just a few clicks to help you save precious time upon your arrival! Follow this link to save time and register online.

Here you find more information about Playtime Paris, like location, number of visitors and opening hours. Do you want to see all about the last edition of Playtime? Download the 114 pages report of Playtime July 2014 here.

File size: 71 MB

Pages:      114

Example pages below.

Macarons

Macarons is a sustainable luxury baby and kids wear label with great design made in Germany. The core values of macarons children’s wear and accessories are pure natural and fair trade luxurious materials in combination with a unique design that embraces traditional workmanship and modern sophistication. Macarons will present their new collection on Pitti Bimbo (Stand X31 in NEW VIEW) and on Playtime Paris (Stand L20).

Blue Rebel

Blue Rebel stands for stubborn, uncompromising, non-conventional. Just as different as the young generation it targets. Made with true craftsmanship and a keen eye for detail, inspired by the heritage of the classic denims, but with a contemporary attitude. For kids & youngsters who want to go their own way. Looking for trouble? – Blue Rebel. Blue Rebel is present on Children’s Fashion Cologne, Supreme Kids and Kindermoden Nord in Hamburg. 

Babyface 
Babyface designs clothes for babies in the sizes 44 to 104. Eye-catching clothing for boys and girls that offers a great price/ quality ratio and distinctive design. Babyface is present on Children’s Fashion Cologne, Supreme Kids and Kindermoden Nord in Hamburg. 

Colorado Jeanswear
This brand is an authentic jeans label with American roots, established in 1976. Its logo is the buffalo. The brand stands for nature, strength and durability – just like the denims of Colorado Jeanswear. Fully in line with the aspirations of Colorado Jeanswear, the brand merges tradition and modernity to create products that are contemporary without succumbing to fads. The passion for jeans of Colorado Jeanswear is demonstrated in their consistently innovative styles. Special attention is paid to adding details that give a look its finishing touches and make it unique. Pay them a vistit at Children’s Fashion Cologne in Hall 7.1, aisle  A, Stand  027. 

LCKR
LCKR stands apart as a brand for self-willed boys and girls aged three to twelve, who know their own mind. LCKR is the ultimate brand for the children of today. So you better take them serious! LCKR is present at Children’s Fashion Cologne, Supreme Kids Munich and Kindermoden Nord Hamburg.

Rags Industry, the rebellious teens fashion brand designed in Brooklyn/NY has four main ingredients: INDIVIDUAL – FREE EXPRESSION – ATTITUDE – STYLE. That is what we stand for and that is who we are. Just like teens out there rocking our clothes.
Rags Industry is present at Children’s Fashion Cologne, Supreme kids Munich and Kindermoden Nord Hamburg

Fashion, layette, furniture, gifts, toys: more than a simple virtual trade show, Playologie is a veritable secure B2B work platform. With free access for buyers and adapted, no-comission formulas for the brands, Playologie will allow every user to save time and optimize his or her business.

For brands, Playologie offers the possibility of instantaneously reaching all markets and commercialising their collections 24h/24 7j/7, via the Web and an iPad app.

For buyers, Playologie offers a way to find the moment’s best collections in one spot and more serenely manage orders. In a constantly mutating market, Playologie was conceived to fulfill a real need of sector professionals to have at their disposal a powerful tool to centralize and master every aspect of their commercial activity.

‘Freaks Show’ Theme by
Marianne Schricke

Currently working as an Art Director for a communications agency in Lyon, France, Marianne Schricke is just as talented in the domain of multimedia and interactive design as she is in graphics and global design. The versatile designer likes to play with graphic design in her spare time, mixing manual techniques and technical skills.
Don’t miss her fabulous Virago in an oneiric setting that oscillates between horror and poetry. An ambiguous character with hybrid looks, this paper sculpture shows a strong and virile woman who is surrounded by floating acolytes.
www.marianne-schricke.com

‘Curious Carrousel’ Theme by
Gwendoline Perrigueux

‘Bitstream Charter’, A party may come to mind / everything’s all jumbled up / domestic objects mix with all sorts of materials / these varied assemblages evoke something common / outside of the context of habitat, the domestic doesn’t make sense, it becomes strange, almost exotic / everything gets activated in a sort of acid colored festivity / the influences are blurred / this atmosphere is nothing but ephemeral / liquid is suspended in a solid state / hard and soft are difficult to tell apart / unrecognizable objects no longer have their original function / did we miss something? / artifice seems totally natural / flashy jewelry dresses up with sequins / hybrid shapes explode with bright colors / it’s a fiesta / in this joyful mess, something rings a bell, a troubled party that contaminates this sweetened superficiality / no one’s there.
So who will catch the brass ring on this curious carrousel?
Gwendoline Perrigueux
‘Bitstream Charter’,  is an artist-sculptor, and a recent graduate of the Beaux Arts de Paris. Behind the bright colors that are usually found in her installations, hides a reflection about the real and the ephemeral, sometimes revealing the dark side of our “joyful” society.
www.gwendolineperrigueux.com

‘Cotton candy’ Theme by
Claire Brenier

‘Bitstream Charter’, Having started off as a graphic designer, in 2001 Claire Brenier started doing children’s illustrations. In addition to her work for several publishing houses, she also pursues her work on “volumes”, initiated at l’ESAG. Inspired by Niki de Saint Phalle, Calder and Barry Flanagan, her structures are made of iron wire that is covered with pasted and painted paper. She dreams that one day her creations will find a home in shop windows.Meanwhile, her lovely “cotton candies” will float through the airy trend space, much to the delight of every foodie.
Having started off as a graphic designer, in 2001 Claire Brenier started doing children’s illustrations. In addition to her work for several publishing houses, she also pursues her work on “volumes”, initiated at l’ESAG. Inspired by Niki de Saint Phalle, Calder and Barry Flanagan, her structures are made of iron wire that is covered with pasted and painted paper. She dreams that one day her creations will find a home in shop windows.Meanwhile, her lovely “cotton candies” will float through the airy trend space, much to the delight of every foodie.
www.facebook.com/claire.brenier.9

‘Attractions’ Theme by
Barbara Cadet

Born in Abidjan, Barbara Cadet graduated from the Ecole Supérieure des Arts Appliqués Duperré in Paris, in 2007, with majors in Fashion and Environment. Fabrics, wire, and delicately cut-out, coated and glued paper; Barbara Cadet likes to play with these materials to create illustrations in 2 or 3 dimensions. Whether she’s sculpting, drawing, or creating a decor, she develops a fanciful and colorful personal universe based on her version of nature
In the maternity trend space, her animal masks will exalt the feelings and desires of a pregnant woman: extravagant, gourmand or mysterious.
www.barbaracadet.fr