Label to watch: Jourmain
February 12, 2015
On Pitti Bimbo we spotted this label: Jourmain. Football player Jeremain Lens launched the luxury kids brand JOURMAIN. It is exclusively designed for modern active fashionable boys and girls aged from 4 to 12 years old that are ‘Cute with an Attitude’. Made with love JOURMAIN stands for quality and heritage. Craftsmanship lies in the time given to every product and the selection of the best materials couture fabrics, ready-to-wear. Attention to detail makes JOURMAIN pieces of clothing ‘items to cherish’. Love Your Main Thing. As a professional football player Jeremain Lens knows about quality driven actions and the value of a good team. The brand JOURMAIN comes to life with the love and care that the well-chosen fashion professionals put into it.
With the winter collection 2015 ‘Chivalry’, the story will be unfolded. We are fans! What do you think? Here are the catwalk pictures from their show during Amsterdam Fashion Week. 
