Pitti Immagine online trade fair, e-Pitti, is expanding and has announced a partnership with Fashion Technology Accelerator (FTA), a U.S. company, to promote the development of emerging companies in fashion and technology,
The mission is to help the fashion supply chain through new digital strategies, facilitating the online growth, especially on an international level,” said the event’s organisers in their statement. “We want to become a resource for fashion and technology and reaffirm the importance of e-Pitti at the centre of technology developments in the sector,” said Francesco Bottigliero, managing director of FieraDigitale and head of e-Pitti.
With the agreement, e-pitti will be involved in the FTA’s activities with emerging Italian companies. In exchange, FTA will help them in the selection process to evaluate start-ups who want to participate in ‘Decoded Fashion,’ the next edition of which is scheduled for October 22 in Milan, said Bottigliero.
FTA actively supports the growth of start-ups in fashion and technology with its expertise in management consulting, primarily gained through international partnerships. The company has offices in the United States, Italy and South Korea.
FTA has been active in Italy for six months and has already taken three young companies under its wing: Leonardi Milano, offering made-to-measure cashmere clothing; La Passione Cycling Couture, specializing in products for cycling enthusiasts; and Warda, a B2B project for managing online visual merchandising.