Pitti Bimbo N° 79 starts today in Florence!

June 26, 2014

Pitti Bimbo 79_1

Pitti Bimbo 79_1

Today till the 28th of June, the  world of childrenswear meets in Florence. PING PITTI PONG is the theme for the 79th edition of Pitti Bimbo and will focus on the simplest, almost-Zen, aspect of sports.

“Ping pong perfectly embodies the lifestyle and essential elements common to every sport”, says Agostino Poletto, deputy general manager of Pitti Immagine, “physical action and mental concentration, speed and technical skill, competitiveness and fun. Through Ping Pitti Pong, Pitti, with its unique style, will portray the contemporary world through sport and its extremely close ties with fashion, the endless game where each response is different, the results uncertain, and the strategy and final outcome change constantly.”

With the setting designed by Oliviero Baldini, Ping Pitti Pong will include a special cooperation with La Gazzetta dello Sport and a series of initiatives that will involve the Pitti People – buyers, exhibitors and the press.

The success of Pitti Bimbo is also due to the important communication events, runway shows and cultural initiatives that accompany each edition. The runway shows, that launch new trends and offer invaluable ideas for styling and combining clothing and accessories, are attracting increasingly bigger audiences.

Here an overwiev and date of fashion shows at this edition:

Thursday, 26th June
11.00 am Miss Blumarine
12noon Children’s Fashion from Spain
2.00 pm Miss Grant, Grant Garçon, L:ù L:ù
3.00pm Fun & Fun
5.00pm MSGM

Friday, 27th June
11.00am Il Gufo
12noon Parrot Italy

Moreover, this evening of Thursday June 26th, Monnalisa will present its latest collection to international buyers and press with a cocktail party in the setting of the Four Seasons Hotel Florence.

During this Pitti Bimbo 79, Diesel Kid will celebrate its 30 years of activity with a “Tribute Collection”, a special project in collaboration with Luisa Via Roma – which will host an exhibition and a showcase on the inside – and a cocktail set for today, June 26th.

Enjoy the show!

Pitti Bimbo 79_2

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